About Elder
Elder is a UK-based care provider specialising in live-in care that helps older people remain living safely and independently in their own homes.
Elder works with families across the UK to arrange personalised, one-to-one care at home as an alternative to residential care.
Who Elder is
Elder is a care provider focused on delivering high-quality live-in care at home.
At Elder, we support older adults and people with care needs who want to remain in familiar surroundings rather than move into a care home.
Elder operates across the UK and works with professional carers to provide consistent, regulated care that is tailored to each individual’s needs.
What Elder does
Elder provides the following care services:
- Live-in care: Full-time care provided in a person’s own home by a dedicated carer.
- Dementia care: Specialist support for people living with dementia, delivered in familiar surroundings.
- Respite care: Short-term care at home to support families and unpaid carers.
- Post-hospital discharge care: Support at home following illness, injury, or a hospital stay.
- Visiting care: Flexible support at home with a carer visiting at scheduled times.
Each service is designed to support independence, safety, and wellbeing at home.
Who Elder supports
Elder supports:
- Older adults who need help with daily living
- People living with dementia or memory loss
- People with long-term health conditions or disabilities
- Families arranging care for a loved one
- People who want to avoid moving into residential care.
5,000+ FAMILIES
Care that feels like family, arranged by you
"To me, what makes Elder different is their professionalism. They just seem to be a little bit more caring than some of the others."
– Sharon, Sheila's daughter, Elder customer
For many families, the idea of arranging care can feel overwhelming. Elder exists to make that process simpler, more transparent, and far less lonely.
We've helped thousands of families across the UK find carers they genuinely trust – people who fit into daily life, not just fill a rota.
From the first conversation to the first day of care, we're with you at every step – helping you find the right person, giving you the tools to manage things confidently, and making sure you never feel like you're doing it alone.
Read more stories
THE FOUNDER'S STORY
Built from a personal experience of care
Elder was founded because its founder lived through the same challenge so many families face – trying to find trustworthy, consistent, personal care at home for someone they loved, and not knowing where to start.
The experience was fragmented, confusing, and often impersonal. Pete believed there had to be a better way – one that kept families in control, gave carers fair and flexible work, and brought real transparency to a sector that desperately needed it.
What started as a personal mission has grown into a platform trusted by thousands of families. But the purpose hasn’t changed: to make arranging care at home simpler, safer, and more human.
Pete Dowds, Founder
How Elder’s care works
Elder’s care model is based on live-in care at home and follows a clear process:
- Care needs are discussed to understand the level and type of support required.
- A suitable live-in carer is matched based on experience, skills, and preferences.
- Care is provided in the person’s home, with the carer living on site.
- Support is reviewed regularly and adapted as needs change.
This approach allows people to receive consistent, one-to-one care while remaining in their own home.
Elder’s mission and values
Elder’s mission is to help people live well at home for longer. At Elder, we are guided by values that include:
- Respect for dignity and independence
- Person-centred care
- Transparency and trust
- Support for families as well as individuals
Leadership and governance
Elder is led by an experienced leadership team with backgrounds in healthcare, technology, and social care.
This includes:
- Founders responsible for the vision and direction of the organisation
- Senior leaders overseeing care quality, operations, and safeguarding
Leadership and governance are focused on delivering safe, regulated care and maintaining high standards across the organisation.
Awards, accreditations, and recognition
Elder has received recognition within the care and health sector for its approach to home-based care and innovation in live-in care delivery.
This includes industry awards, regulatory registrations and professional accreditations.
Elder was the winner of the Innovation In Home Care Tech Category at the Leaders in Care Awards.
Elder was named as the domiciliary care provider of the year for the second consecutive year.
Elder was named as a finalist for the Homecare Provider of the Year Award, 2022.
Praised for leveraging tech-based solutions and solving key challenges that have placed domiciliary care in crisis.
Elder took home an award for our carer loyalty programme, and the support we provide to self-employed carers when they use our platform.
Elder was named Best Live-In Care Agency. Each year the ceremony rewards those who help and protect the most vulnerable members of society.
The UK Fast 50 is an annual celebration of the 50 fastest-growing technology companies in the UK.
Elder won a top five spot on Startups 100 2018 and 2019 lists – a yearly celebration of the UK’s best new ventures.
Elder claimed the number 56 spot on this 2019 round-up of the UK’s most promising scale up businesses, organised by Syndicate Room.
Elder in the media
Elder has been featured in national and industry media, contributing to discussions around care at home, ageing and independence and the future of social care in the UK. Here's a list of the latest publications:
- How to look after elderly parents without taking away their independence
- Digital live-in care on rise as councils miss support
- Survey finds most people have no plan for later-life home care despite it being a preference
- Heating, injury and health greatest winter concerns for UK families with older loved ones, Elder data reveals
JOBS AT ELDER
Join us as we change perceptions, and transform lives
We’re a close knit community dedicated to making a difference to the lives of older people. Some of us have personal connections to care – having gone through the journey with our own loved ones. Some have been inspired by a carer or nurse within their own family, while others have come from a nursing background themselves.
Today, we all share one crucial mission – to reinvent what it means to age. This means asking ourselves, ‘what care would we want for our own loved ones?’, and seek excellence to promote better care, better understanding, and better opportunities for change.
But we can’t do this alone. Whether you’d like to care for an older person, or want to help us tackle one of society’s biggest challenges behind the scenes, we’d love to hear from you.
Careers with Elder
Contact us
Need advice or support for live-in care? Our dedicated Care Advisors are here to help you find compassionate, high-quality care across the UK.
- Phone lines open: Weekdays 8am–6pm, Weekends 9am–5pm.
- Start online at any time of day to explore options instantly.
Become a part of the Elder community
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